One of the biggest advantages of PrestaShop is that it is an open source CMS and free download. This means that you can modify its source code without needing a license to do so. In addition, downloading it to get started is completely free.
With all this, the only thing you need to run your online store in PrestaShop is to connect it to a database to be accessible through a web browser, and be installed on a web server or hosting to function so that the store can be visited on the Internet. Another of the advantages of PrestaShop is that, when it comes to install it, you have two options to choose from: locally (on a private computer, being only accessible to you) or remotely, either on a hosting or web hosting.
By being able to install PrestaShop locally you will be able to test and install everything you need (modules, plugins...) so that your online store has all the requirements and features you want, as well as learn how to use it.
Templates are another advantage of PrestaShop. If you are looking for a simple design for your online store and you have no notions of design, you can choose the look of your store from an extensive catalog of PrestaShop templates or themes. These templates are a method of separating content from design. However, if you want to stand out from the rest of your competitors, we recommend you to count on web design services to get a 100% customized and unique store.
On the other hand, PrestaShop has a wide variety and diversity of modules with which to improve both the design and functionality of your online store. These modules are extensions with which to expand the functions of your store, in terms of administration of the same as level of complements that improve it for your customers, such as blog modules, alert bars, pop-ups suggestions, cookies warning ... Both modules and templates can be found in PrestaShop Addons, the official marketplace of PrestaShop. In addition, in our online store you can also find the best PrestaShop certified modules, very useful for your online store.
It is one of the most complete tools with which you can manage your product catalog, whatever size it is, make inventory of your products, updating it whenever you need it easily.
It has an intuitive design, both for administrators and customers. Any action such as customizing images, displaying best-selling products or creating contact forms, among others, is super simple in PrestaShop.
With PrestaShop, you can also optimize and position your online store for the major search engines.