Migration to Shopify
Migrating from PrestaShop to Shopify: stability, predictable costs, and real scalability
Moving your ecommerce from PrestaShop to Shopify is a strategic decision to achieve the stability your brand needs. You’ll leave behind technical dependency and hidden costs to focus on selling and scaling without friction.
At Soy.es, we understand this is not just a “platform change”: it’s a Shopify ecommerce migration where business continuity is the main priority. Our process ensures the preservation of your data, SEO authority, and a tangible improvement in performance and conversions.
Why switching to Shopify is the future of your ecommerce?
STABILITY AND MAINTENANCE
On Shopify, you can forget about modules, versions, and compatibility issues. The platform updates automatically so you can focus solely on selling.
HIGH NATIVE PERFORMANCE
No need to optimize hosting or tweak servers. Shopify handles performance and scalability automatically, even during traffic spikes.
EASY TO USE, MORE EFFICIENT FOR YOUR TEAM
Any team member (marketing, operations) can manage products, pages, or landing pages without relying on the tech department.
CLEAR AND PREDICTABLE COSTS, NO SURPRISES
Unexpected expenses from updates, bugs, or incidents are eliminated. Costs are transparent and included within the platform itself.
Shopify migration processGuaranteed business continuity and SEO preservation
Our methodology focuses on maintaining full SEO authority and operational continuity from day one.
Initial audit and SEO strategic planning
This phase is critical for laying the groundwork for a migration without traffic loss.
Technical data migration and SEO optimization in development
At this stage, the new store is built in a parallel Shopify environment, prioritizing SEO architecture.
Pre-Launch phase and SEO validation
Just before going live, SEO protection mechanisms are activated.
Final adjustments, performance testing, and post-launch monitoring
This is the quality control and immediate monitoring phase to ensure stability.
Critical SEO inventory
Structure mapping: Documentation of current URL structure, metadata (titles and descriptions), canonical tags, and indexing status of key pages.
Pattern identification: Analysis of common URL patterns to facilitate mass mapping within Shopify.
Core Web Vitals Analysis: Measurement of current load speed and performance to establish tangible post-migration improvements.
Catalog inventory and functionality
Complete listing of catalog, variants, collections/categories, and external dependencies (modules, scripts, and pixels).
Full backup
Performing a full backup of the database (DB) and files to ensure rollback capability and data security.
Migration of catalog, customers, and history
Transfer of all transactional and master data: products, variants, customers, orders, and address history.
URL mapping implementation (Key SEO Step)
1:1 Mapping: Creation of a master file linking each old URL with its equivalent new Shopify URL (categories, product pages, static pages, and blog).
Information architecture: Configuration of Shopify URLs following SEO best practices (short, descriptive, and free of unnecessary characters)
Metadata adjustment and updates
Optimization of titles and descriptions for key pages in the new environment, ensuring character limits and keyword relevance are maintained.
Perfect 301 redirects implementation
Upload and validation of the master 301 permanent redirects file in Shopify.
Chain review: Chain review: Audit to avoid chained redirects (e.g., A -> B -> C) that dilute authority (link juice).
Crawl file updates
Generation of the new XML sitemap and adjustment of robots.txt to guide Google and other search engine bots through the new Shopify structure.
Validation and Console Setup
Registration and verification of the new domain in Google Search Console and other search engines.
Submission of the new sitemap to speed up crawling and indexing.
Functional and conversion review
Extensive testing of checkout, payment gateways, and forms across all devices (desktop, mobile, and tablet).
Post-Migration performance validation
Final speed test to confirm improvement in Core Web Vitals and the positive impact of Shopify’s native infrastructure.
SEO coverage and error monitoring
Intensive GSC monitoring: Continuous tracking of “Coverage” and “404 Errors” sections in Search Console to detect and instantly fix any missing or misdirected URLs.
Organic traffic control: Monitoring in Analytics during the first 72 hours to ensure redirects efficiently channel traffic and rankings remain stable.
Why we’re your expert agency for Shopify migrations?
Certified Shopify Specialists:
Soy.es is a Shopify Plus Partner within the platform. This gives us in-depth knowledge of Shopify’s technical standards, limitations, and best practices. We anticipate issues and ensure a stable migration from day one.
Tired of technical problems? Let’s talk about the future of your store.